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Straight answers.

What we do, which services you need, what they cost, and how to start. Everything here is also on the rest of the site, in one place.

The business

What is Dire Studios?

Dire Studios is a lead generation and revenue operations agency based in Miami, Florida. We find people already looking for what a business sells, from what they search on Google, buyer intent data from a large network of data partners, and visits to the business's own site, then reach them as that business. We also build websites set up to show up on Google and in AI answers. Behind it runs one system that gives every lead a fast reply, automatic follow up and a place in one pipeline.

Who founded Dire Studios?

Gabe Ferreyra and Gavin Zerkle. Gabe leads strategy, client relationships and the build behind every campaign. Gavin runs outreach and operations. Before Dire, the team ran a creator economy agency that generated over five billion views and more than twenty million dollars in revenue.

What businesses and areas do you work with?

Businesses across industries, nationwide. Any trade, any industry. We map the services and the service area worth targeting for each business before anything runs.

Do I need both services?

No. Every business loses customers in a different place. Some never reach the people already looking for what they sell, and some are hard to find online. We fix the part that's costing you and leave the rest alone, and each service is priced on its own.

Do you handle follow up and the CRM?

Yes, it comes with the work. However a lead comes in, it gets a branded email within minutes, your team gets a text, and every call and reply is logged in one pipeline from first reply to closed.

Lead generation

How do you find leads?

Three ways. Google search leads are people in your service area who just searched Google for what you do, found with licensed search intent data based on Google searches. Buyer intent leads come from our large network of data partners, who show us who's researching, comparing and getting ready to buy what you sell. And where it fits, website visitor identification puts a name to some of the people who visit your site.

What are Google search leads?

People who are already searching Google for what you sell. We define the services, service area and exact search terms that matter for your business. Licensed search intent data, based on what people search on Google, then identifies people actively looking for those terms nearby, right now. That's real demand, reached at the moment it exists.

What are buyer intent leads?

People who are showing signs they're getting ready to buy what you sell. We work with a large network of data partners, so we can see who's researching, comparing and looking at options. We rank them by how many buying signals they show and send a fresh list every week, strongest first. Each one gets a branded email from your domain, and your team calls them.

How is this different from buying a lead list?

Every person we reach has shown they want what you sell, either by searching Google for it or by showing buying signals. We reach them as your brand from a properly authenticated domain so the message lands, and follow up in minutes when they reply.

How does it work, step by step?

Five steps. We set up the lead sources that fit your business. They bring people to you. Every lead gets a branded email in minutes and your team gets a text. We follow up and track every call and reply. You close warm people, while we keep the list full month after month.

What's the free audit?

Before you spend anything, we run the numbers on your business and send you a link showing how many people in your area are searching for what you sell and showing buying signals right now. It's usually ready the same day, and there's no meeting needed. If you want to walk through it with us, you can pick a time.

How much does lead generation cost?

It starts with a free audit. Then a flat fee for a test month, where we build the whole system on your business and run it, with website visitor identification included. After a test month that works, the monthly fee drops and we take a commission on deals you close.

Websites

How do your websites work?

We talk for ten minutes about what you do, where you work and what you want the phone to ring about. We build a real site overnight using your services and your words, and send you a live link the next day. If you keep it, it goes live on your domain that day. If you pass, you owe nothing.

How much does a website cost?

$500 once to build it, and only if you keep it. Then $50 a month for Live, which covers hosting and the domain, a lead form straight to your inbox, keeping the site online and patched, and cancelling whenever you like. Or $150 a month for Looked after, which adds two small edits a month, the rest of our tools, same day answers from the builders, and keeping you visible on Google and in AI answers.

Will my site show up on Google and in AI answers?

Every site we build is set up for it, with clear pages that Google and AI tools like ChatGPT can read and quote, answers to the questions your customers ask, and your business details marked up so search engines read them correctly. On the Looked after plan, we keep you visible there month after month.

What counts as a small edit?

Changing something already on the site: hours, phone, address, email, prices on listed services, a photo you send us, rewording existing copy, adding or removing an item in a list, or a seasonal notice. You send the exact wording or photo. New pages or sections, layout or design changes, new graphics or photography, new features like booking or payments, and full rewrites are separate work. Edits don't roll over between months.

What if I already have a website?

We leave it alone. We build ours separately, you put the two side by side, and you keep whichever one you'd rather send a customer to. If that's yours, nothing changes and you owe nothing.

Website visitors

What is website visitor identification?

Most people who visit a website leave without filling in a form. Website visitor identification, which we run as WebID, can put a name to some of those visitors, and you get a text so you can follow up. The demo on our home page shows how much a single visit reveals.

How do I get website visitor identification?

It comes with lead generation and website plans. We add it for clients wherever it fits the business, unless you'd rather we didn't.

Getting started

How do I get started?

Get your free audit. Fill in the short form and we'll send you a link showing how many people in your area are looking for what you sell, usually the same day. From there we can talk through what a test month would look like.