A revenue operation for aesthetic medicine

PATIENTS,
ON DEMAND.

We build the systems that turn medical aesthetic practices into predictable, compounding businesses. CRM, AI, automation, retargeting, and reactivation, run as one operation.

See how it works
Based in Miami, FL
Built for Med spas
The problem

DEMAND ISN'T
THE PROBLEM.

Most aesthetic practices have more demand than they can capture. What they lack is the system to convert it. The leaks happen in the same places, every time.
01
Slow response

Inbound leads sit unanswered for hours. By the time someone replies, the patient has booked somewhere else.

02
Cold database

Hundreds of past patients sit in a system that never markets back to them. Reactivation is the easiest revenue most practices ignore.

03
No real tracking

Most clinics can't say which patient came from where. Without attribution, marketing is guessing.

Two ways to work with us

FOUNDATION
OR GROWTH.

Foundation dials in the back end of your business. Growth runs the whole engine. Where you start depends on where you are.
Tier One
FOUNDATION
For practices under $125k/mo
Dial in the back end. Capture every inquiry, recover every missed lead, and turn your existing patient database into recurring revenue. No paid ads, no lead gen.
Setup
$3,000
Monthly
$2,000
What's included
  • CRM build (GHL)
  • Review generation & reputation management
  • Booking funnels & landing pages
  • Patient reactivation automation
  • SMS & email nurture sequences
  • AI chat (text-based)
  • DM automation
  • Monthly reporting
Start with Foundation
Tier Two
GROWTH
For practices over $125k/mo
The full revenue operation. Active lead generation, AI voice, retargeting, and rev share aligned incentives. Limited slots per market to protect lead exclusivity.
Setup
$5,000
Monthly
$3,500
Rev share
15%
Everything in Foundation plus
  • Lead generation (intent data, visitor ID, paid traffic)
  • AI voice (after-hours, missed call recovery)
  • Retargeting (Meta, Google)
  • Attribution dashboard
  • Performance bonus on attributed revenue
  • Ad spend management (optional add-on)
  • Priority support
Apply for Growth
The system

EIGHT SERVICES.
ONE OPERATION.

Every part of the system feeds the next. Nothing runs in isolation. That's the difference between marketing and revenue operations.
01
LEAD GENERATION
New patients through paid traffic, search intent data, and website visitor identification. Growth tier only.
02
CRM INFRASTRUCTURE
A complete system to organize and track every lead, patient, and opportunity in one place.
03
AUTOMATION
Auto follow-ups, reminders, no-show recovery, and patient reactivation built in.
04
AI VOICE & CHAT
After-hours coverage that answers questions, qualifies leads, and books consultations.
05
RETARGETING
Ads that follow interested traffic across Meta and Google until they convert.
06
SMS & EMAIL
Texts and emails to leads and patients, fully compliant, sent in your name.
07
DM AUTOMATION
Automated Instagram and Facebook DMs that turn followers and engagement into booked consults.
08
REPORTING
Monthly attribution dashboard showing leads, bookings, and revenue traced to the system.
How it works

FROM SIGNED
TO SCALING.

Three weeks from contract to a live system. Every phase has a clear deliverable.
01
Week One
FOUNDATION
CRM build, A2P registration, AI training on your services, pricing, and policies. Integrations confirmed.
02
Week Two
DEPLOY
Automation goes live. AI chat and voice go live. Bookings start. Reviews start flowing.
03
Week Three
REACTIVATE
Existing patient database imported. Reactivation campaigns launch. Reporting dashboard live.
04
Month Two+
SCALE
Optimization, attribution review, retargeting refinement. Volume scales with budget and capacity.
Questions

BEFORE WE
TALK.

The things we get asked most. If you don't see your question here, just ask on the discovery call.
How do I know which tier is right for us?

Foundation is for practices under roughly $125k/mo. Growth is for those above. The cutoff isn't a hard gate. If you're below the threshold but want to scale aggressively, we can talk Growth. If you're above the threshold but only want the back-end work, Foundation is fine. Discovery call sorts it.

Why limit slots for Growth?

Lead generation works because of exclusivity. If we ran the same paid traffic for five clinics in the same zip code, they'd fight each other for the same patients. So Growth is capped per metro. Foundation has no cap because it's back-end work that doesn't compete across clinics.

What does the performance bonus actually mean?

On Growth, after the first month of attribution data, we take 15% of patient revenue traced to our system within a 90-day window. Walk-ins, referrals, and existing patients are not counted. Only patients we sourced. Attribution requires the clinic provides POS data or grants integration access.

Do you guarantee a specific number of leads or appointments?

No. We don't guarantee specific lead counts, revenue, or sales results. We guarantee the infrastructure runs, that it's built properly, and that we optimize it monthly. Anyone who guarantees specific revenue numbers in this industry is selling you something, not building you something.

How long is the contract?

Foundation is a 3 month minimum. Growth is a 6 month minimum. Both go month-to-month after the initial term with 60-day written notice to terminate.

What do you not do?

Social media content creation. Photography or videography. Website design beyond GHL landing pages. In-person staffing or call center coverage. Branding or logo work. Direct patient care. We can refer trusted partners for these if needed.

Ready when you are

LET'S PUT YOUR
PRACTICE ON AN ENGINE.

30-minute discovery call. We'll review your numbers, your funnel, your existing audience, and figure out if there's a fit.

Start the conversation
Legal

TERMS OF
SERVICE.

Effective: May 21, 2026 Last updated: May 21, 2026
These Terms of Service ("Terms") govern your use of the website and services provided by Dire Studios LLC ("Dire Studios," "we," "us," or "our"). By accessing our website, submitting a form, or entering into a service agreement with us, you agree to be bound by these Terms. If you do not agree, do not use our services.
Contents
  1. Acceptance of Terms
  2. Services
  3. Eligibility
  4. Engagement and Onboarding
  5. Fees and Payment
  6. Contract Term and Renewal
  7. Termination
  8. Client Responsibilities
  9. Attribution and Performance Bonus
  10. No Guarantees
  11. Intellectual Property
  12. Confidentiality
  13. Third Party Tools
  14. Compliance and HIPAA
  15. Limitation of Liability
  16. Indemnification
  17. Governing Law and Disputes
  18. Changes to These Terms
  19. Contact

01. Acceptance of Terms

By using our website, submitting a form, signing a service agreement, or otherwise engaging with our services, you agree to these Terms. If you are agreeing on behalf of a business or other entity, you represent that you have authority to bind that entity, and "you" refers to both you individually and the entity.

A separate written Service Agreement may exist between Dire Studios and your business that outlines the specific scope, deliverables, and fees of your engagement. In the event of a conflict between these Terms and a signed Service Agreement, the signed Service Agreement controls.

02. Services

Dire Studios provides revenue operations services for medical aesthetic practices. Our services are offered in two tiers:

Foundation Tier

Back end systems including CRM build, review and reputation management, booking funnels, patient reactivation automation, SMS and email nurture sequences, AI chat, DM automation, and monthly reporting. Designed for practices generating up to approximately $125,000 per month.

Growth Tier

Includes everything in Foundation plus active lead generation, AI voice, retargeting, attribution dashboard, performance bonus on attributed revenue, optional ad spend management, and priority support. Designed for practices generating over approximately $125,000 per month. Growth tier slots are limited per geographic market.

Specific deliverables, timelines, and scope for your engagement will be set out in your Service Agreement.

03. Eligibility

Our services are intended for licensed medical aesthetic practices, med spas, and related businesses operating lawfully in their jurisdiction. By engaging us, you represent that:

  • You and your business are legally authorized to operate as a medical or aesthetic practice in your jurisdiction
  • You have all required licenses, registrations, and approvals to provide your services
  • You are at least 18 years old and have legal capacity to enter into binding contracts
  • You will not use our services to engage in unlawful activity

04. Engagement and Onboarding

An engagement with Dire Studios begins when a Service Agreement is signed and the initial setup fee is paid. Onboarding includes information gathering, system configuration, and integration with your existing tools.

Standard onboarding takes approximately three weeks from contract signing to full system deployment, subject to your timely cooperation in providing requested information, credentials, and approvals.

05. Fees and Payment

Foundation Tier

  • Setup fee: $3,000, due upon contract signing
  • Monthly retainer: $2,000, billed monthly in advance

Growth Tier

  • Setup fee: $5,000, due upon contract signing
  • Monthly retainer: $3,500, billed monthly in advance
  • Performance bonus: 15% of attributed revenue, billed monthly in arrears after the first full month of attribution data, subject to the rules in Section 9
  • Ad spend (if applicable) is billed separately and managed through your own ad accounts

Payment Terms

All fees are in US dollars and are non refundable except where required by law or expressly stated in your Service Agreement. Monthly retainers are billed on the same day each calendar month based on the date the engagement began.

Late payments more than 10 days past due may result in service suspension. Accounts more than 30 days past due may be terminated and any outstanding balance referred for collection.

We may adjust pricing for new engagements at any time. For existing clients, any price change will be communicated at least 30 days in advance and will only take effect at the start of a new billing period.

06. Contract Term and Renewal

Foundation engagements have an initial minimum term of three (3) months from the contract start date.

Growth engagements have an initial minimum term of six (6) months from the contract start date.

After the initial term, the engagement continues on a month to month basis until terminated by either party in accordance with Section 7.

07. Termination

Termination After Initial Term

Either party may terminate the engagement after the initial minimum term has been completed by providing sixty (60) days written notice. Fees remain due through the end of the notice period.

Termination Before End of Initial Term

If you terminate before the initial minimum term has been completed, you remain responsible for all remaining monthly retainer payments through the end of the initial term, in addition to any other amounts owed.

Termination for Cause

Either party may terminate the engagement immediately if the other party materially breaches these Terms or the Service Agreement and fails to cure the breach within 15 days after written notice.

Effect of Termination

Upon termination, we will provide reasonable transition support for up to 30 days. Account access to systems we built or hosted may be transferred to you or revoked depending on what is appropriate for the engagement. Any unpaid fees become immediately due. Provisions of these Terms that by their nature should survive termination (including intellectual property, confidentiality, limitation of liability, indemnification, and governing law) will survive.

08. Client Responsibilities

You agree to:

  • Provide accurate, complete, and timely information needed for us to deliver services
  • Grant access to systems, accounts, and credentials reasonably required for the engagement
  • Review and approve deliverables in a timely manner
  • Comply with all applicable laws and regulations, including those related to medical practice, advertising, HIPAA, telemarketing, and patient communications
  • Obtain any necessary consents from patients and prospects before we contact them on your behalf
  • Pay all fees when due

Delays or failures on your side that prevent us from delivering services do not relieve you of payment obligations.

09. Attribution and Performance Bonus

For Growth tier engagements, the 15% performance bonus applies to revenue from new patients we sourced and tracked through our attribution system within a 90 day attribution window from first touch.

The following are not counted toward the performance bonus:

  • Walk in patients
  • Direct referrals from existing patients (unless tracked through our referral system)
  • Patients you acquired before the engagement began
  • Patients sourced through channels we did not build or manage

Attribution requires you to provide point of sale data or grant integration access to your booking and revenue systems. If accurate attribution data cannot be obtained, the parties will agree in writing on a reasonable substitute method, or the performance bonus may be waived for the affected period.

Performance bonus invoices are issued monthly based on the prior month's attributed revenue and are due on the same terms as the monthly retainer.

10. No Guarantees

We do not guarantee any specific number of leads, appointments, conversions, revenue, or business outcomes. Results depend on many factors outside our control, including your service quality, pricing, location, market conditions, staff capacity, and the cooperation of third party platforms.

What we guarantee is that the systems we build will be operational, properly configured, and optimized monthly. Any forward looking statements about typical results, case studies, or projections are illustrative only and are not promises.

11. Intellectual Property

Your Materials

You retain all rights to your existing brand assets, patient data, content, and other materials you provide to us. You grant us a limited, non exclusive license to use those materials solely to perform our services for you during the engagement.

Our Materials

Dire Studios retains all rights to our proprietary methodology, templates, workflows, automation scripts, prompts, frameworks, training materials, and any tools or technology we develop. Upon full payment, you receive a non exclusive, non transferable license to use the specific implementations we build for you in connection with your business, for the duration of the engagement and any agreed wind down period.

Deliverables

Deliverables built specifically for your business (such as your CRM configuration, custom workflows, and your account data) belong to you upon full payment. Underlying templates, frameworks, and methodology remain ours.

12. Confidentiality

Each party agrees to keep confidential any non public information disclosed by the other party in connection with the engagement, including business strategies, patient lists, financial data, pricing, and proprietary processes. Confidential information may only be used for purposes of the engagement and may not be disclosed to third parties except as required by law or to service providers bound by similar confidentiality obligations.

These obligations survive termination of the engagement.

13. Third Party Tools

Our services rely on third party platforms including but not limited to HighLevel (GoHighLevel), Stripe, Meta, Google, OpenAI, Twilio, and other tools. We are not responsible for the availability, performance, pricing changes, terms changes, or actions of these third parties.

You are responsible for maintaining accounts and subscriptions for third party tools used in your engagement unless your Service Agreement specifies otherwise. Third party fees, software subscriptions, and ad spend are not included in our retainers unless explicitly listed.

14. Compliance and HIPAA

You are responsible for ensuring that your business operates in compliance with all applicable laws and regulations, including HIPAA, the TCPA, CAN SPAM, state telemarketing laws, advertising regulations specific to medical aesthetics, and your state's medical board rules.

To the extent our services involve handling protected health information (PHI), we will enter into a separate Business Associate Agreement (BAA) with you. Without a signed BAA, you agree not to provide us with PHI, and you remain responsible for any improper transmission of PHI to us.

You are responsible for obtaining all necessary consents from patients and prospects before any outreach is conducted on your behalf using our systems. We will follow opt out requests on your behalf but cannot independently verify the source or status of every contact in your database.

15. Limitation of Liability

To the maximum extent permitted by law:

  • Our total cumulative liability arising out of or related to these Terms or our services will not exceed the total fees you paid us in the three (3) months immediately preceding the event giving rise to the claim
  • We are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost revenue, lost profits, lost business, lost data, or lost goodwill, even if we have been advised of the possibility of such damages
  • We are not liable for any acts or omissions of third party platforms or service providers, or for any data loss caused by them

Our services are provided "as is" and "as available" without warranties of any kind, whether express or implied, including warranties of merchantability, fitness for a particular purpose, or non infringement.

16. Indemnification

You agree to indemnify, defend, and hold harmless Dire Studios LLC and its members, employees, contractors, and affiliates from any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of:

  • Your breach of these Terms or your Service Agreement
  • Your violation of any law, regulation, or third party right
  • Your provision of materials, content, or data to us
  • Your medical or aesthetic services provided to patients
  • Any claim by a patient or prospect related to communications sent on your behalf, where you failed to obtain appropriate consent

17. Governing Law and Disputes

These Terms are governed by the laws of the State of Florida, without regard to its conflict of laws principles.

Any dispute arising out of or relating to these Terms or our services will first be addressed through good faith negotiation. If the dispute cannot be resolved within 30 days, the parties agree that the exclusive jurisdiction and venue for any legal proceedings will be the state and federal courts located in Miami Dade County, Florida, and both parties consent to personal jurisdiction in those courts.

Each party waives any right to a jury trial in connection with any dispute arising under these Terms.

18. Changes to These Terms

We may update these Terms from time to time. When we make material changes, we will revise the "Last updated" date at the top and, where appropriate, notify you by email or through our website. For existing engagements, material changes will not take effect until your next renewal period unless you expressly agree otherwise.

Your continued use of our services after changes take effect means you accept the updated Terms.

19. Contact

Questions about these Terms can be sent to:

Dire Studios LLC
Miami, FL
contact@direstudiosco.com

Legal

PRIVACY
POLICY.

Effective: May 21, 2026 Last updated: May 21, 2026
This Privacy Policy describes how Dire Studios LLC ("Dire Studios," "we," "us," or "our") collects, uses, and shares information when you visit our website, submit a form, or interact with our services. We respect your privacy and are committed to handling your information responsibly.
Contents
  1. Who We Are
  2. Information We Collect
  3. How We Use Your Information
  4. Legal Basis for Processing
  5. When We Share Information
  6. Third Party Services
  7. Cookies and Tracking
  8. SMS and Email Communications
  9. Data Retention
  10. Data Security
  11. Your Rights
  12. California Residents
  13. Children's Privacy
  14. International Users
  15. Changes to This Policy
  16. Contact Us

01. Who We Are

Dire Studios LLC is a Florida limited liability company based in Miami, FL. We provide revenue operations services for medical aesthetic practices, including CRM infrastructure, automation, AI tooling, attribution systems, and related back end services.

This policy covers information collected from visitors to our website at direstudiosco.com and individuals who submit forms or inquire about our services. It does not cover patient data managed by our clients in their own practices, which is governed separately by each client's own privacy practices and applicable law including HIPAA where applicable.

02. Information We Collect

Information You Provide Directly

When you contact us, fill out a form, or apply to work with us, you may provide:

  • Name and contact information (email, phone number, business address)
  • Practice information (practice name, location, services offered, monthly revenue range, team size)
  • Social media handles and website URLs you choose to share
  • Free text describing your goals, challenges, or questions
  • Communication preferences and consent records

Information We Collect Automatically

When you visit our website, we may automatically collect:

  • Device and browser information (type, version, operating system)
  • IP address and approximate location
  • Pages visited, time spent, referring URL
  • Interaction data (clicks, scroll depth, form submissions)

Information from Third Parties

If you reach us through a referral, social platform, or marketing partner, we may receive limited information from those sources, such as your name and how you found us.

03. How We Use Your Information

We use information to:

  • Respond to inquiries and schedule discovery calls
  • Evaluate fit for our services and qualify prospective clients
  • Provide, maintain, and improve our services
  • Send transactional and service related communications
  • Send marketing communications where you have opted in
  • Analyze how our website is used and improve performance
  • Detect, prevent, and address security issues or fraud
  • Comply with legal obligations and enforce our agreements

05. When We Share Information

We do not sell your personal information. We share information only in the following circumstances:

Service Providers

We work with vendors who help us operate our business. These include CRM platforms, email and SMS providers, payment processors, analytics tools, cloud hosting, and similar services. These providers may process information on our behalf and are contractually required to protect it.

Legal and Safety

We may disclose information if required by law, subpoena, court order, or other legal process, or if we believe disclosure is necessary to protect our rights, property, or safety, or that of our clients, employees, or the public.

Business Transfers

If Dire Studios is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such transfer and any choices you may have.

With Your Consent

We may share information with other third parties when you direct us to or otherwise consent to the sharing.

06. Third Party Services

We use a number of third party platforms to run our business. The current primary providers include:

  • HighLevel (GoHighLevel): CRM, form submissions, email and SMS delivery, workflow automation
  • Stripe: Payment processing for service fees
  • Calendar booking software: Scheduling discovery and client calls
  • Web analytics: Aggregate website usage data
  • Email infrastructure providers: Outbound transactional and marketing email

Each of these providers has its own privacy practices. We choose providers we believe handle data responsibly, but we are not responsible for their independent practices. We may add, remove, or change providers over time without updating this list immediately.

07. Cookies and Tracking

Our website uses cookies and similar technologies to recognize you, remember preferences, measure performance, and improve your experience. Cookies are small data files stored on your device.

You can control cookies through your browser settings. Disabling cookies may limit your ability to use some features of our website.

We may also use pixel tags, web beacons, and similar tools to understand how visitors interact with our website and any marketing emails we send.

08. SMS and Email Communications

If you submit a form or provide your contact information, we may send you transactional messages related to your inquiry, including confirmations, follow ups, and scheduling details.

Where you have opted in, we may also send marketing communications. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by emailing us at contact@direstudiosco.com.

For SMS, you may opt out at any time by replying STOP to any message. Message and data rates may apply. Message frequency varies. Reply HELP for assistance.

09. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce our agreements.

When information is no longer needed, we delete or anonymize it. Some information may be retained in backups or archives for a limited period before being fully deleted.

10. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, and destruction.

No system is completely secure. While we take security seriously, we cannot guarantee absolute security of your information.

11. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Correct inaccurate or incomplete information
  • Request deletion of your information
  • Object to or restrict certain processing
  • Receive a copy of your information in a portable format
  • Withdraw consent where processing is based on consent
  • Lodge a complaint with a supervisory authority

To exercise these rights, contact us at contact@direstudiosco.com. We will respond within the timeframes required by applicable law.

12. California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you additional rights including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to correct inaccurate personal information
  • The right to opt out of the sale or sharing of personal information (we do not sell personal information)
  • The right to limit use and disclosure of sensitive personal information
  • The right not to be discriminated against for exercising these rights

To submit a request, email contact@direstudiosco.com. We may need to verify your identity before processing the request.

13. Children's Privacy

Our services are intended for business owners and operators of medical aesthetic practices and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, contact us and we will delete it.

14. International Users

Dire Studios is based in the United States and operates primarily within the United States. If you access our services from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer.

15. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will revise the "Last updated" date at the top and, where appropriate, notify you by email or through our website. Your continued use of our services after changes take effect means you accept the updated policy.

16. Contact Us

Questions or requests about this Privacy Policy or how we handle your information can be sent to:

Dire Studios LLC
Miami, FL
contact@direstudiosco.com